SAKE HUNDRED
In 2021, “SAKE HUNDRED”, the premium sake brand that made to the highest standards first entered China market with its flagship product「BYAKKO」. With many years of experience developing business in China, YUANTOWN has been providing an all-round sales and marketing service including Branding, Marketing Strategy, Creative Design, Media Promotion, Off-line Event and Sales Operations.
Clear
2021-NOW
Contents, Strategy, Creative, Marketing, UI/UX, Event, Sale
Initiating China market based on the Brand Analysis
Based on the understanding of SAKE HUNDRED’s brand concept, YUANTOWN deeply analyzes SAKE HUNDRED’s essence, its brand Message and pledge; and then interpret them into Chinese. Whilst also translate its company history, quality control process and product introduction to fit for Chinese reading practice. All these contents are used in its official website, brand guideline, product catalog and social media platforms which has great significance for its upcoming operations in China.
Customer Connection Establishment through off-line Events
YUANTOWN continuously organizes a series of Gala Dinner events, each of them with a unique theme. High net worth VIP, celebrities and KOLs are invited as guests. By stimulating the five senses, sight, smell, touch, hearing and especially taste, each guest received an immersive experience and indulged in the charm of the premium Japanese Sake. The collaboration with Lamborghini in one event breaks down the stereotype of traditional sake, indicating SAKE HUNDRED’s brand philosophy, to challenge, to break through and to innovate.
More than 15 million times of media exposure
Through magazine cover pages, OOH advertisment, colaboration with the food and fashion industries, and various wechat public media and websites, in addition to the Brand Official Wechat and Weibo operated by YUANTOWN. The brand exposure has reached more than 15 million times in half year’s time. From an obscure brand, SAKE HUNDRED has become a brand of recoginition in Shanghai and sourrding areas.