PROJECT

Bun Bun age

Nostalgic "fried bread" has taken root in Japanese culture. We developed it for the Chinese market as an original brand called "Bun Bun Age" of YUANTOWN. We managed the entire process from creative concept and promotion to store development.

CLIENT

YUANTOWN

YEAR

2021

SERVICE

Strategy, Marketing, UI/UX, Contents

IDENTITY

Energetic and ambitious

The brand color is orange, a symbol of vitality and the image of the sun. Also, the iconic logo, with a hand holding the product reaching high into the sky, is our message to the energetic Chinese people who are always seeking to raise. Our goal is to create a brand loved by both children and adults in China.

Experience

Friendly to health-conscious

We are confident in the taste of our products. We have carefully selected not only the ingredients, but also the oil used, to guarantee our products can be enjoyed even by health-conscious people. In addition, we have adopted a store design that integrates the factory in the shop to convey a fresh and live experience. Every Bun Bun Age is served right in front of the customers through the glass Windows.